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Dove believes that beauty - feeling and looking your personal best - is the result of proper care. Dove always aims to deliver products which tangibly improve the condition of skin or hair and give a pleasurable experience of care, because when you look and feel beautiful, it makes you feel happier. It’s a feeling every woman should experience every day.

From the beginning Dove has always celebrated real women at the heart of everything the brand does and believes. Real beauty embraces diversity - no woman is or should feel excluded from the world of beauty that the brand represents. Real women are the brand’s true inspiration.

Visitor's notice

• Dove tops Cannes to Cannes list. for more details visit https://www.marketingweek.co.uk/news/dove-tops-cannes-to-cannes-list/4006910.article
• Dove: The evolution from 'Evolution'. For more details visit https://adage.com/article/news/dove-evolution-evolution/241971/
• Do Dove and Axe sell the same message. For more details visit https://www.usnews.com/news/articles/2013/04/18/unilever-faces-criticism-for-real-beauty-ad-campaign